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European home appliances brand ‘Bosch’ now in Nepal

BSH Home Appliances, a home appliance manufacturer in Europe, joins hands with Laxmi Electro Tech P Ltd, an entity of Laxmi Group in Nepal, to launch the first-ever Bosch brand store in IT Plaza, Kathmandu

Nepal Minute 18/10/2022 at 03:48 PM

https://www.nepalminute.com/uploads/posts/Product Launch 02_2_11zon1666087738.jpg — Bosch Nepal, a European home appliance brand, enters Nepal. Photo: Bosch Nepal

According to the press statement issued on Tuesday, this state-of-the-art store displays ‘German-Engineered’ home appliances including refrigerators, washing machines, dishwashers, and mixer grinders among others.

Commenting on their market entry in Nepal, MD and CEO Neeraj Bahl of BSH Home Appliance (India & SAARC) said, “This is a crucial step towards our expansion strategy for SAARC and we are humbled to have a strong partnership with the Laxmi Group in this endeavor.”

“Nepal is a fast growing market for home appliances and has tremendous potential for growth. We are confident that our German legacy combined with our deep understanding of the local cultures, our strong service network and our passion for consumer-centric innovations will help us deliver tremendous value to consumers in Nepal,” he said.

Speaking about the partnership with Bosch, Executive Director of Laxmi Group Nirakar Shrestha said, “We are delighted to have inked this strategic partnership with BSH Home Appliances to bring in great product ranges to Nepalese customer. Laxmi Group consistently strives to bring the best of products and services to the people of Nepal and with the launch of the first-ever Bosch home appliances brand store in Nepal (Katmandu), that displays a wide portfolio of home appliances, we promise to deliver an enriching experience to all the customers.”

“We have Strong confidence in superior quality of Bosch, and with customer centric approach that we thrive in, we can drive confidence of Nepalese consumers towards the brand and make Bosch one of the most preferred home appliances brand in Nepal,” he added.

During the launch event conducted earlier today, Bosch showcased the best of its German Engineering with its promising product portfolio including refrigerator, washing machine, and other kitchen appliances.

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